"Buenas Vendas" McCain

Art direction of a sales incentive program for McCain Foods Brazil inspired by the visual of Fileteado Porteño, from Argentina. A popular style of ornaments from Buenos Aires. The best salesmen win a trip to Argentina to visit McCain's farm and factory.

Agency: Luminas
Client: McCain
Creative Director: Marcelo Greco
Copywriter: Valéria Semeraro
Art Director: Érico Lebedenco

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