Black Friday Pluxee
Black Friday Pluxee 2024 This campaign transforms the Black Friday promotional rush into a strategic B2B opportunity for SMEs. By employing high-impact visuals and conversion-oriented language, the design positions Pluxee’s solutions as vital assets for both operational growth and team wellness. Client: Pluxee Agency: a/b lab Creative Direction: Franco de Felice Senior Art Director: Érico Lebedenco Motion Designer: Filipe Florence Copywriting: Leo Onodera/David Marques Account Manager: Danni Bighi