FIA Advanced MBA
FIA Business School | Advanced MBA For the announcement of FIA Business School’s Advanced MBA, the creative concept "You, from leader to benchmark" explores the ambition of those already at the top: transforming established managers into indisputable industry references. Through a sober and commanding visual aesthetic, the campaign balances authority and modernity in compositions designed to highlight the program's unique features, connecting the brand to a new vision of professional future. Client: FIA Business School (Advertising pitch) Agency: a/b lab Creative Direction: Franco de Felice Senior Art Director: Érico Lebedenco Copywriting: Pedro Assunção