Kopenhagen Dia dos Pais 2024
Agency: Zaic Branding Client: Kopenhagen Creative Director: Érico Amorim Art Director/Graphic Designer: Érico Lebedenco 3D Designer: André Spina Brand Strategy: Isabella Branco Prepress: Robson Andrade Kopenhagen’s Father's Day line explores contemporary fatherhood through bold geometric patterns and contrasting colors. Moving away from traditional black tones, the design utilizes a rhythmic modular layout enhanced by premium finishes such as spot UV varnish and hot stamping. These elements ensure a sophisticated shelf presence while establishing a deep emotional connection through a "fresh" and modern brand essence.