Comerc Energia - Mercado Livre de Energia
Comerc Energia | Free Energy Market Campaign The art direction for Comerc Energia’s Free Energy Market campaign highlights freedom of choice and strategic savings of up to 30% for high-voltage consumers. By employing a clean, corporate aesthetic with circular graphic elements and sophisticated image overlays, the design reinforces the efficiency and cost predictability of migrating to the free market. The choice of models specifically represents key decision-makers within corporate systems, aligning the visual narrative with the target B2B audience. Client: Comerc Energia Agency: a/b lab Creative & Art Direction: Érico Lebedenco Art Assistant: Bianca Almeida Motion & Digital Designer: Filipe Florence Planner: Sérgio Porfírio Copywriting: David Marques Account Manager: Thais Gonçalves