Pré-Natal Santa Joana
Santa Joana Hospital and Maternity | Prenatal campaign This project highlights the expansion of Santa Joana’s diagnostic centers, solidifying its status as a benchmark in prenatal care. The art direction integrates a serene palette of soft greens into a visual narrative that balances technical authority with human-centered care. Across digital and OOH platforms, the campaign translates the legacy of this multi-generational institution into a contemporary identity that reinforces both healthcare innovation and the tenderness of motherhood. Client: Santa Joana Hospital and Maternity (Santa Joana Group) Agency: a/b lab Creative & Art Direction: Érico Lebedenco Motion & Digital Designer: Filipe Florence Copywriting: David Marques and Érico Lebedenco Account Supervisor: Mônica Brandão